Born in São Paulo, Brazil, I earned my degree in Psychology from the University of Virginia, where I developed a fascination with understanding the why behind people’s decisions and behaviors. This curiosity became the foundation of my approach to problem-solving—blending research, empathy, and storytelling to address real-world challenges.

At DesignLab, I transformed these insights into actionable design solutions. I’m currently freelancing, taking on projects that let me explore how design can be both intuitive and emotionally impactful. I enjoy collaborating with others to shape ideas into products that feel thoughtful, not just functional.

Outside of design, I find joy in discovering hidden gems—whether it’s a cozy café in a new city or a flavor I’ve never tried. I love capturing these moments through photography, using visuals to tell stories that words sometimes can’t. These small explorations continually inspire how I think, feel, and create.

let’s chat! — yelinlee99@gmail.com